2024 - Present
Client:
OCVIBE
Role:
Content Producer
Location:
Anaheim, CA
Helping tell the story of Orange County's future entertainment district years before its doors ever open.
The Challenge
OCVIBE isn't opening until 2027, yet our job is to make people care today. The challenge is building excitement, credibility, and emotional connection around a destination that audiences can't yet visit.
The Approach
In addition to focusing on construction updates, we centered the story around the people shaping the district. Through interviews, behind-the-scenes access, documentary-style storytelling, and social-first content, we introduced audiences to the architects, artists, chefs, and creative partners bringing OCVIBE to life. My focus is finding these human stories and translating them into engaging content that builds anticipation.
My Role
As Content Producer, I am involved in the full creative process. Every project starts with some from of concept development where I provide input that supports brand goals and ensures a smooth production and post production workflow that keeps creativity at the forefront. For me, the real magic happens during production and post-production. That's where my vision though the camera flows onto the Premiere timeline to create content that not only supports the brands, but looks amazing while doing it.
Deliverables
Brand films · Social Content · Construction Sizzles · Chef Announcement Videos · Architect Interviews · Motion Graphics · Event Coverage · Drone Content
Creative Takeaway
The biggest lessons from OCVIBE has been learning that while you can have moments of grandeur, like building a one of a kind district in OC, the real trick is finding the stories within those moments to craft narratives that people genuinely connect with.
